Medicare Monday Sponsorship
During the Medicare Open Enrollment Period (October 15 to December 7) for Medicare Advantage and Prescription Drug Plans, The Society sponsors Medicare Monday, a virtual statewide educational and marketing event series. During each Medicare Monday event participants learn about annual changes to all parts of Medicare including plan offerings, premiums, deductibles, copays & coinsurance. They are also offered an open question & answer session with unaffiliated Medicare experts. There are also Medicare Lunch and Learn events that offer more target educational topics and audiences.
These events are primarily educational events hosted by The Society, with our experts providing the majority of the program. At the end of the educational presentation, attendees are able to comparison shop among plans who sponsor the event and provide information about their specific plan offerings for the next year. The Medicare Monday sessions qualify as sales/marketing events and comply with the federal Centers for Medicare & Medicaid Services (CMS) Marketing Guidelines. While the sponsors may offer information about their products, they may not:
- Conduct health screening or other like activities that could give the impression of “cherry picking.”
- Require beneficiaries to provide any contact information as a prerequisite for attending the event. This includes requiring an email address or any other contact information as a condition to RSVP for an event online or through mail. Plans/Part D Sponsors should clearly indicate on any sign-in sheets that completion of any contact information is optional.
- Use personal contact information obtained to notify individuals of raffle or drawing winnings for any other purpose.
Medicare Monday’s virtual events are conducted through the Hopin platform. Sponsors will need to provide three to five moderators to staff the virtual expo booth at all events to engage participants in multi-modal communication efforts. Moderators should be prepared to engage in real-time communication with participants through chat, and may collect contact information for follow-up interactions. There are opportunities for pre-recorded and live marketing demonstrations, giveaways, and lead collections throughout.
For those interested in sponsoring Medicare Monday, choose an option below, complete the registration form, and The Society’s education staff will be in contact with you to confirm the details of your participation.